How do you make a brand stand out in one of the world’s most competitive design environments?

The idea was to transform a trade fair booth into an experience rather than a display. Inspired by the dollhouse—a playful metaphor of curiosity, intimacy, and imagination—the concept reflected the brand’s charming and whimsical identity, inviting visitors to pause, explore, and reconnect with a sense of wonder amid the scale of Milan Design Week. 

I was responsible for the project from concept to delivery, leading the design, spatial storytelling, and visual direction, while also managing production, transportation, and on-site realization. Every element was designed to balance playfulness with precision, ensuring the concept remained both emotionally engaging and structurally sound.