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Date: 2023
Position: Art Director, Spatial Designer
Client: Samsung
Collaborators: Karolina Szerejko
about.
A digital campaign that brought Samsung’s AI ecosystem to life through a virtual cloud apartment - a poetic, design-led home for intelligent products. Visitors could explore the space in 360°, interact with AI-powered devices, and discover how technology enhances daily living through intuitive dialogue and storytelling.
Editorial partnerships with Vogue Poland expanded the narrative into lifestyle and design culture, while a social media competition invited audiences to co-create surreal, AI-generated dishes for the apartment.
In stores, pop-up POS displays mirrored the concept, linking the physical and digital worlds through QR codes.
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