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Date: 2023
Position: Art Director, Spatial Designer
Client: Samsung
Collaborators: Karolina Szerejko (Graphic Designer), Ania Sofuł (Copywriter)
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Goal: Promotion of the new Class AI product line. Reducing consumers’ fear of new technology. Online to offline campaign
Creative Idea: An activation concept that personifies technology.
Each of us would love to step for a moment into a fairytale world, straight out of Beauty and the Beast. New technology makes this possible!
A project featuring the apartment of an AI influencer equipped with AI-class Samsung’s devices. Join a virtual walk on the Samsung.com page and read an article featuring the AI Influencer’s Apartment in Vogue.
In stores, pop-up POS displays mirrored the concept, linking the physical and digital worlds through QR codes.
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